Seasons Towels Buying Guide
TOWEL | SIZE |
Wash Cloth ( Face & Hand) | 30cm x 30cm 12″ x 12″ or 13″ x 13″ |
Hand Towel | Range: 15″ to 18″ x 27″ to 32″ |
Bath Towel | Range: 20″ to 30″ x 40″ to 60″”
30″ x 60 “ |
Bath Sheet | 150cm x 100cm Range: 35″ x 66″ to 70″” |
Pool & Beach Towel | 180cm x 100cm Range: 30″ to 40″ x 60″ to 70″
36″ x 72″ |
Bath Mat | 80cm x 50cm Range: 20″ to 22″ x 30″ to 36″
20″ x 30″ |
We manufacture custom towel sizes. Please contact us for custom sizes.

Seasons
A Guide to Towel Sizes – Bath, Guest, Hand & More
We understand that choosing the right towels can be difficult. When purchasing towels, there are three factors to consider: material, weight and size. To ensure longevity, you must choose the right towels for your hotel, apartment, Airbnb or home. Believe it or not, but the towel sizes play a significant role in making your guests feel clean and comfortable in your accommodation. As a wholesale supplier of high-quality towels, we’re best placed to help you out.
Towel Buying Guide

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What to look for when buying towels?
Towels are undoubtedly a household staple. However, they are usually a second thought until you are left soaking fresh out of the shower. That is the moment when you desire a soft, plush and warm towel to wrap yourself in.
Towels are more than just a piece of material to dry off with. They can also add an aesthetic appeal to your bathroom, helping to tie the whole room together. With this in mind, we have collated a few key considerations for you to factor into your decision making process for selecting towels.

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Softness
Towels made from terry cotton are highly soft as their yarn is smooth and silky. Look out for towels made from Turkish or Egyptian cotton. The type of cotton grown in this region has extra long fibers. Using longer fibre cotton in spinning yarn leads to fewer joins, resulting in even softer and smoother towels.
It goes without saying, that towels often feel softer when first bought than after a few washes. Some manufacturers coat towels with a fabric softening finish so it feels soft to touch, but it wears off very quickly. Make sure towels you purchase are made of untreated, natural cotton.

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Absorbance
The thickness is usually a good indicator of absorbance. Thick towels are generally more absorbent compared to thinner ones. The GSM (grams per square inch) is commonly used to indicate the density of fibres the towel is composed of. Higher GSM implies a denser, thicker towel. You can find towels ranging between 300 – 900 GSM, however, luxury towels are usually above 500 GSM.
We found that 600 GSM towels provide the best absorbance while still being lightweight.
It goes without saying, that towels often feel softer when first bought than after a few washes. Some manufacturers coat towels with a fabric softening finish so it feels soft to touch, but it wears off very quickly. Make sure towels you purchase are made of untreated, natural cotton.

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Durability
Towels made of 100% cotton are strong and durable. Cotton/polyester mix or microfibre towels may also be durable, but they are less absorbent than all-cotton towels.
Seasons does not recommend microfibre towels as they are harmful to the environment. They are often made from contaminating micro plastics, which detach over time and eventually end in our oceans, harming our planet.
We found that 600 GSM towels provide the best absorbance while still being lightweight.

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Size
While perhaps not the most important consideration, you should always check the size of bath towels prior to purchasing. There are few things worse than bringing your towels home and having the realisation that they’ll barely wrap around you! With this in mind, the standard bath towels measurement is 65 to 75 cm wide and 130 to 145 cm long. Towels that are smaller are often ideal for children, they likely won’t suffice for larger adults. Take this into consideration, particularly if you’re shopping online and cannot see the towel in physically prior to purchasin
Towel Sizes – Bath, Guest, Hand & More
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Size
Bath Towels
When considering different towel options, bath towels are the most commonly available. Bath towels are versatile and are large enough to wrap around yourself after bathing.
- Towel size: 20″ to 30″ x 40″ to 60″
- Ideal for drying hair and body after bathing
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Size
Hand Towels
Different hand towels range from simple and functional to purely decorative, but they all have several things in common. Hand towels are large enough to dry your hands or face but small enough to hang beside the sink and dry quickly.
- Towel size: 15″ to 18″ x 27″ to 32″
- Ideal for drying hands after washing them
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Size
Bath Mats
Bath mats are laid on the floor in front of the tub or shower to prevent slips on wet bathroom tiles. These mats are slightly smaller and thinner than bath towels and provide the same extra absorbance as pool towels. Some include additional non-skid features.
- Towel size: 20″ to 22″ x 30″ to 36″
- Ideal for keeping the floor dry while guests dry off after bathing
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Size
Bath Sheets
Bath sheets are oversized bath towels with the same uses as their counterparts. However, they take longer to dry and require more storage space than other towels, so consider that when purchasing.
- Towel size: 35″ x 66″ to 70″
- Ideal for drying hair and body after bathing in a larger towel
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Face Towels
Unique compared to other towels, face towels are small towels use to dry your face skin. Their size makes them easy to use and quick to dry, allowing you to hang them on the side of a tub or a shower handrail.
- Towel size: 12″ x 12″ or 13″ x 13″
- Ideal for dry the face
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Washcloths
Unique compared to other towels, Washcloths are small towels soaked in water and used to wash your skin. Their size makes them easy to use and quick to dry, allowing you to hang them on the side of a tub or a shower handrail.
- Towel size: 12″ x 12″ or 13″ x 13″
- Ideal for washing the body and face
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Pool Towels
Part of summer vacation fun is going to your hotel or resort swimming pool, and many pool towels feature fun stripes or bright colors to accommodate a sunny summer feeling. Compared to regular hotel towels, pool towels are longer and have a soft, light feel. Since pool towels get very wet, they are more absorbent and designed to dry quickly in the sun. They range from 5-20 lb. per dozen.
- Towel size: 30″ x 60″ to 70″
- Ideal for placing beside an indoor or outdoor pool for guest use
Towel Materials
There are a variety of towel materials available, the most familiar being 100% cotton. Whether choosing between Egyptian cotton yarns or a cotton and polyester blend, knowing the benefits of each material helps guide you in your decision.
Level | Pricing | Characteristics | Quality | Customer Types |
---|---|---|---|---|
Good | $ | 100% cotton is the most common construction. It is known for its absorbency and durability. | Economy | Gyms, motels, nursing homes, correctional facilities |
Good | $ | Open end cotton is produced from short cotton fibers, making it economical and less soft than ringspun cotton. | Economy | Gyms, motels, nursing homes, correctional facilities |
Better | $$ | Cotton/polyester blend is durable and soft to the touch. | Standard | Gyms, motels, mid-range hotels |
Better | $$ | Zero-twist cotton is softer to the touch than twisted cotton. | Premium | Resorts, spas, mid-range to luxury hotels |
Better | $$ | Ringspun cotton is soft, smooth, and silky to the touch. | Premium | Resorts, spas, mid-range to luxury hotels |
Better | $$ | Long cotton fibers make a softer and smoother fabric. | Premium | Resorts, spas, mid-range to luxury hotels |
Best | $$$ | Combed cotton is specially treated and results in a softer and more durable yarn. | Luxury | Resorts, spas, luxury hotels |
Best | $$$ | Cotton/modal has a silky feel. It is absorbent and breathable. | Luxury | Resorts, spas, luxury hotels |
Best | $$$ | Pima cotton uses extra-long staple cotton for an ultra-soft fabric. | Luxury | Resorts, spas, luxury hotels |
Best | $$$ | Egyptian cotton has superior absorbency and softness. | Luxury | Resorts, spas, luxury hotels |

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